Your Most Common Questions Answered Here!

RETAIL AND E-COMMERCE CONSULTANT

Specializing in boutique brick-and-mortar + e-commerce (click-and-mortar) retail merchandising, retail strategy, and website optimization services.

Hello, I’m Amanda Dinan!

I’ve spent the last 15 years working in retail buying and e-commerce merchandising positions for companies like Ross Stores, Amazon, and Samsung Electronics. I started Point-Of-Sale Strategies because I wanted to take my knowledge from both the retail and tech industries to help small retail businesses grow. You can learn more about my experience here.

I offer a unique approach by analyzing your retail data- both in-store and online and developing not only SEO strategies to drive traffic but also merchandising strategies to increase conversion.

A few examples of what I do for my clients :

Determine the best merchandise assortment to drive product profitability and online traffic
Create promotional marketing strategies to increase conversion, cart size, and add-on items
Optimize your website for better search results, local SEO, and for an overall better customer experience
Present a cohesive message for your physical and online stores

I love small business owners. Seriously you guys are AMAZING. You do it all and as a small business owner myself, I know you put your whole heart into your business. It would be an honor to work with you and help facilitate profitable, manageable growth for your business.

I’m located in beautiful Asheville, NC, and can meet in person in Asheville or any of the surrounding areas. I work virtually with clients located all over the US and Canada.

Oh, and here’s my pup Mona. She doesn’t help much with strategy, but she’s more than happy to attend a meeting if you are in the Asheville area.

Learn More About Me

Providing Retail Strategies and E Commerce Services:

WHAT IS RETAIL MERCHANDISING?

MERCHANDISING SERVICES

Retail merchandising is the science of finding the perfect product assortment for your store. It takes a combination of market and trend analysis, retail data analytics, and a retail strategy to optimize retail merchandising.

OTB PLANNING
ASSORTMENT PLANNING
INVENTORY MANAGEMENT
RETAIL PRICING STRATEGIES
PRODUCT MIX STRATEGIES
GROSS MARGIN OPTIMIZATION
WHITE SPACE OPPORTUNITIES

HOW DO YOU OPTIMIZE A WEBSITE?

WEBSITE OPTIMIZATION SERVICES

First I take a look at what is selling profitably for your business and create ways to highlight those products through merchandising and SEO. Then I look at keyword gaps in the market to see what new products you could bring into your assortment that will help drive sales.

WEBSITE REFRESH
ON PAGE SEO SERVICES
TECHNICAL SEO SERVICES
LOCAL SEO SERVICES
KEYWORD ANALYTICS
RETAIL DATA ANALYTICS
GOOGLE ANALYTICS CONSULTING

WHAT DOES RETAIL MEAN?

In its most basic form, retail is the sale of goods to consumers for final consumption. But in its entirety retail is a huge industry encompassing many different manufacturers, brands, and retailers. I've had a lot of experience with all three and would be happy to sit down for an hourly consult to help with any of your needs.

RETAIL CONSULTING SERVICES

HOW TO PITCH PRODUCTS TO STORES
RETAIL BUYER TRAINING
HOW TO SOURCE A PRODUCT FROM OVERSEAS
RETAIL DECK CREATON
RETAIL LOGISTICS
PRODUCT DEVELOPMENT PROCESS
OPEN-TO-BUY PROBLEMS
NEW PRODUCT LAUNCHES

Customer Testimonial

Amanda at POS strategies has been an absolute pleasure to work with and has already helped our business grow with online visibility and sales opportunities. As a visual learner, I absolutely love that she organizes all our data and projections into visual charts and images as well as text.

She's always eager to explain anything we don't quite understand, too. We thought we knew what we were doing and that we could expand our online business by ourselves but we've been blown away by Amanda's breadth of knowledge and ability to describe the details of her strategies and why they work.

Her positive attitude, easy communication, organization, and professional expertise helped calm our feelings of overwhelm as small business owners trying to make it to the "next level". We're only one month in and are already seeing some amazing results!!!