Retail Business Blog

Keeping you up to data on retail trends, retail data analytics, and small business strategies

So... What Does an SEO Strategist Do?

When I tell people that I am an organic SEO consultant and SEO strategist... well I often get blank stares. "What does that even mean?"...

5 Easy Steps to Conduct Keyword Research

Advice from an SEO Strategist on how to conduct keyword research for your e-commerce site.

Creating a Retail Business Review

Run a retail business? This post guides you through what you should review to grow your business in 2023.

8 views

Product Assortment Optimization: Find Your Perfect Product Mix

Every retailer, from a department store to a small town boutique should have a merchandising assortment plan in place. In this article,...

5 Ways to Prepare for a Retailer Buyer Job Interview

Ready for a retail merchandising or retail buying career? Prepare for a retail buying interview with these 5 steps.

What Does OTB Mean in Retail?

One of the most important financial documents you will work with in retail is the OTB (open-to-buy) report. But what does an OTB report...

Breadth vs. Depth in Assortment Planning

understanding breadth vs. depth in merchandise planning and otb management

Which Goals Are Available In Google Analytics?

There are four goal types available in Google Analytics: Destination, Duration, Pages/ Screen Sessions Per Visit, and Event. In order to...

What Are KPIs and How Do I Make Them?

An example of how to review data to create a KPI for your business