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Retail Strategy Course

Become a retail expert. Maximize margin and sales opportunities, and create streamlined processes giving you more time to grow your business.

Developed from 16 years of buying experience, the retail merchandising courses help independent retail store owners become retail experts.


You've created an amazing business. You're an anchor in your community and you love what you do 

                                    But you wouldn't call yourself a "business person".....

Your hard work has taken you this far, but in order to take it to the next level, you need to learn the foundations of creating a retail strategy.
Retail isn't like every other business. It is more fast-paced, driven by trends, and heavily impacted by economic factors. Becoming an expert on your business allows you to take a step back, look at the larger picture, and make better decisions faster. 
I've spent years creating this program for you and I will be there every step of the way...

Module 1

Business Review

The best way to start a plan is to look at your business history. Together we will review your current business and the trends that we are seeing from the past 12 months. We will create a SWOT analysis to identify top opportunities for your business. You will walk away knowing the most effective ways to review your business.

Key Takeaways

  • How has my business grown or declined over the past twelve months?

  • What product categories and brands are driving the change?

  • What is my current average order value and what is the standard units per purchase?

  • What is my conversion rate by category and vendor?

  • How can I improve my margin mix?

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Module 2

SEO + Page Optimization

A website is a great way to drive sales and increase brand awareness. In this module we will create an SEO strategy and review your current website for conversion optimization.

Key Takeaways

  • What percentage of sales is my online business?

  • How are customers finding my website and what are my top referral channels?

  • What search terms am I currently ranking for and terms have the most potential for organic traffic growth?

  • What are my top traffic pages and are they fully optimized?

  • What products should I be showcasing online?

If you aren't planning for your business, you aren't maximizing your business.

It can be difficult, but giving yourself the time to review and learn from your business can change its entire trajectory.

  • Understand the trends of your business 

  • Review promotional strategies to understand impact

  • Create strategies to drive organic traffic

  • Develop stronger partnerships with key vendors

  • Set yourself and your team members up for success

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Please note- I am currently only working with customers who use Shopify for their website.
If you work with other systems-let's chat! I am sure we can come up with a great alternative

Here's what you can expect from the Retail Strategy Program
a 6-week strategy implementation program to grow your business

Custom Templates

Your business isn't standard, your reports shouldn't be either. I provide you with custom templates made specifically designed for your business needs.

Actionable Insights

I hate vague advice. Give me something specific that I can work with.  With each module you will walk away with specific, actionable insights and prioritized execution.

Personalized Goals

Every small business owner has unique goals and situations they are working through. Together we will identify your top opportunities and set goals to each of them.

1:1 Coaching



You won't be just another person on a group call. Everything we do here is 1:1. Twice a week we will have hourly meetings to discuss progress and any issues you are having.

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What's Better Than That?

I have no doubt that you will love the retail strategy program, and I back that up with a money-back guarantee the first week of the course. 

Give it a try! I know you will see the value immediately and begin your growth journey on Week 1.


Module 3

Creating a Vendor Matrix

This can apply to those who purchase from wholesalers or those who create private label.  Understanding the health of your business relationships is essential to optimizing your margin. Together we will create a grow, maintain, decline template and identify opportunities for newness.

Key Takeaways

  • Which partnerships are below my minimum margin threshold?

  • 80/20 review: which vendors are driving the top 80% of my business?

  • Am I receiving the best payment terms from my vendor community?

  • What new vendors are being added to my competition's assortment?

  • How can I have costing conversations with my top vendors?

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Module 4:

Setting A Pricing Strategy

Simply applying keystone markup is a thing of the past. Together we will review your current pricing matrix. What percent of your product line falls where, and where you are receiving the best conversion rates.

Key Takeaways

  • Is my pricing structure in line with my competition?

  • What items can I increase price on while still maintaining a high conversion rate?

  • How can I change my product mix to increase my Average Order Value?

  • Is a different price point converting better instore than online?

  • What promotional strategies should I run throughout the year?

Module 5:

Inventory Management and OTB

In module 5 we will walk through your current inventory positioning and create an OTB (open-to-buy) to manage your cash flow.

Key Takeaways

  • Which products should I categorize as core reorder products and always have in stock?

  • What are seasonal selling peaks in my business and how can I make sure I am fully stocked for them?

  • What were my biggest sales misses due to running out of stock?

  • What vendors should I consistently keep in stock and how can I track them?

  • How can I create a sales plan by month for my business?

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Module 6:

Digital Content Strategy

There are a lot of social media platforms but as a business owner, you don't have time to maintain them all. We will review your SEO progress, make any adjustments needed, and then explore your top social media opportunities. You will walk away with content ideas and a well-formed digital marketing plan.

Key Takeaways

  • What social media platform should I focus my time on?

  • What content should I produce to attract new organic traffic?

  • Are my product pages optimized for conversion?

  • What keywords should I be focusing on for my social media content?

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This program is for you if:

  • Generate between $200k and $2M in annual revenue

  • Operate less than 10 retail locations

  • Do not have a dedicated marketing associate, or have a newly hired marketing associate

  • Feel like you are constantly spending time on the day-to-day and not focusing on the larger picture

  • Your business is stagnant and not experiencing growth

  • Your business is growing too quickly to manage and your not sure what's driving it

  • Despite efforts you have been unable to grow organic traffic to your website

  • You couldn't answer the questions above (no cheating!)

This program is not for you if:

  • Your business generates less than $200k a year (that's okay! let's start with an hourly session)

  • You operate more than 10 locations

  • You have a large staff to carry out operations or you work with a consultant already

  • A commitment of 5-10 hours a week is too demanding

  • You haven't launched your business yet (another great opportunity for an hourly call!)

  • You feel all opportunities to grow your business have already been maximized

  • You do not run a Shopify store 

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