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E-Commerce Terms

Top Terms You Need to Know to Before Launching an E-Commerce Store

E-Commerce Terms

Starting a new E-Commerce Business? Here are the top terms you should know before diving in:

Click-and-Mortar: Click-and-mortars are businesses that sell online and in person, while brick-and-mortars sell exclusively in person

Conversion: The completion of an activity that contributes to a brand’s success. These often include purchases or new subscribers

E-Commerce: The buying and selling of goods or services using the internet. Often shortened to “e-comm"

E-Commerce Platform: A software solution that allows you to sell products or services online. Examples are Wix, Shopify, and Big Commerce

Landing Page: The page where a visitor enters a website

Shopping Cart: The virtual equivalent of a physical shopping cart on an e-commerce website

Traffic: The total number of visits a website receives

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